Betsson

About Betsson

Betsson is a renowned online platform offering an extensive range of sports betting and casino gaming options. Established in 1963 by founders Bill Lindwall and Rolf Lundström as AB Restaurang Rouletter (later renamed Cherryföretagen AB), the company initially focused on providing slot machines to Swedish restaurants. It transitioned into the digital realm in 1998 with its first online gambling platform, and by 2003, it had fully embraced its modern identity as Betsson following key acquisitions and expansions. Today, Betsson AB is headquartered in Stockholm, Sweden, and is publicly traded on the Nasdaq Stockholm Large Cap List, underscoring its strong market presence.

Betsson enjoys a stellar reputation in the online gambling industry, bolstered by over six decades of experience and multiple awards, such as the 2024 EGR Awards for ESG Strategy, Customer Service, and Sports Betting Operator distinctions. The platform operates under stringent licenses from respected authorities, including the Malta Gaming Authority, the UK Gambling Commission (though it no longer serves the UK market), and the Swedish Gambling Authority, ensuring compliance with high standards of fairness and security.

Offers and Bonuses

Betsson provides a variety of bonuses tailored to both new and active users, enhancing the overall gaming experience. Below is a detailed breakdown of its current offerings:

• Welcome Bonus for Sports Betting: New users can claim a 100% match bonus up to €100 on their first deposit, accompanied by up to €30 in free bets. To qualify, a minimum deposit of €10 is required, and the bonus must be wagered 8 times on sports selections with odds of 1.8 or higher within 30 days. Virtual sports bets and system bets do not contribute to the wagering requirement.
• Casino Welcome Package: New casino players receive a 100% deposit bonus up to €100 plus 50 free spins on selected slots like Joker Blast Bonanza and Sweet Bonanza. The bonus carries a 35x wagering requirement, which must be met within 30 days, though deposits via Skrill or Neteller are ineligible.
• Reload Bonuses: Active users benefit from periodic reload offers, such as 10% cashback on losses during specific promotional weeks, often tied to a “Game of the Week.
• Free Spins Promotions: Regular players can participate in events like the Monday Free Spins promotion, earning spins on featured slots with qualifying wagers.
• Special Event Promotions: During major sports events like the UEFA Champions League or esports tournaments, Betsson offers boosted odds or risk-free bets, such as a €5 live bet refund on select football leagues.
• Tournament Prizes: Casino enthusiasts can join tournaments like the €100,000 Autumn Tournament or Pragmatic Play’s €1,000 weekly blackjack event, with cash prizes awarded to top performers.

These bonuses come with clear terms, ensuring transparency, though users should note regional variations and payment method exclusions.

Sports Betting

Betsson’s sportsbook is a standout feature, covering over 30 sports and a broad spectrum of events. Popular options include football, tennis, basketball, and horse racing, with extensive markets for major leagues like the English Premier League, NBA, and Grand Slam tennis tournaments. Niche sports such as darts, cycling, and Gaelic football are also available, appealing to diverse interests. The platform excels in esports betting, offering odds on titles like League of Legends, Dota 2, and CS:GO, alongside virtual sports like simulated football leagues and horse racing.

Betting options are robust, ranging from standard match-winner bets to complex markets like handicaps, over/under totals, and player-specific props. Odds are competitive, typically hovering around a 94-95% payout percentage for top-tier events, making Betsson a strong contender among leading bookmakers. Special events, including Olympic Games and World Cup tournaments, receive enhanced coverage with additional markets and promotions.

Casino and Live Casino

Betsson’s casino section boasts over 2,000 games, powered by top-tier providers like NetEnt, Microgaming, Pragmatic Play, and Evolution Gaming. The library includes a vast selection of slots—ranging from classic titles to modern video slots with progressive jackpots—alongside table games like blackjack, roulette, and baccarat. Exclusive Betsson-developed games, such as Joker Rush and Fury of Gods, add a unique touch to the offerings.

The live casino elevates the experience with 28+ live dealer tables, featuring staples like live blackjack (with limits up to €10,000), roulette (up to €75,000), and baccarat, as well as innovative game shows like Crazy Time and Deal or No Deal. The live dealer quality is exceptional, with HD streaming, professional croupiers, and real-time interaction via chat, delivering an immersive, Vegas-style atmosphere. The interface is seamless, with fast loading times and adaptable betting limits suitable for both casual players and high rollers.

Betsson Pros and Cons

Pros:

• Intuitive, user-friendly navigation across desktop and mobile platforms.
• Extensive market variety, covering mainstream sports, esports, and virtual events.
• Livestream availability for numerous sports and esports, enhancing in-play betting.
• Robust cash-out options, including full and partial cash-outs for live bets.
• Strong licensing and a reputable history spanning over 60 years.

Cons:

• Limited access in certain countries, such as the UK (no longer served) and some restricted regions.
• Absence of a no-deposit bonus, which may deter some prospective users.
• Live streaming for less popular sports can be inconsistent or unavailable.

Platform and Navigation

Betsson’s website and mobile app are designed with usability in mind. The layout features a clean, orange-and-white color scheme, with sports betting, casino, and live casino sections easily accessible via a top navigation bar. A left-hand menu organizes sports by category, while a search function streamlines event and game discovery. The platform is highly intuitive, with fast load times and a responsive design that adapts seamlessly to various screen sizes. The dedicated mobile app, available for iOS and Android, mirrors the desktop experience, offering full functionality for betting, deposits, and live streaming on the go.

Betting Features at Betsson

Betsson integrates advanced betting tools, including:

• Bet Builder: Allows users to combine multiple markets within a single event, creating custom accumulators.
• Live Betting: Offers real-time wagering with dynamic odds updates and detailed in-play statistics.
• Cash Out: Detailed below, this feature provides flexibility for managing bets.
• Livestream: Covered separately, it enhances live betting engagement.

Betsson Odds and Markets

Betsson’s odds are competitive, particularly for high-profile sports like football and tennis, where payout percentages reach 95% or higher. Compared to other bookmakers, Betsson holds its own, though it may not always lead in niche markets (e.g., 92-94% payouts). The platform offers an impressive range of markets—over 65 for esports events like LoL Worlds and 10+ for smaller sports—catering to both casual bettors and those seeking higher returns through specialized bets like handicaps or parlays. Its versatility makes it suitable for users prioritizing variety over marginal odds differences.

Betsson Accepted Countries

Betsson operates in numerous countries but faces restrictions in others due to licensing or local regulations. Accepted regions include much of Europe (e.g., Sweden, Norway, Germany), parts of Latin America (e.g., Argentina, Colombia), and select markets in Asia and Africa. Notable exclusions include the United States, Australia, and the UK (since its withdrawal). Users should consult Betsson’s terms or customer support to confirm eligibility based on their location.

Payment Methods

Betsson supports a wide array of payment options, detailed in the table below:

Transactions are fee-free, with deposits starting at €10. Withdrawals are processed promptly—e-wallets are the fastest—while security is ensured through 128-bit SSL encryption and PCI compliance. The variety and reliability of methods enhance user convenience.

Betsson Livestream

Betsson offers a livestream service for select sports and esports, accessible to registered users with a funded account or a recent bet. Covered events include football (e.g., Serie A, La Liga), tennis (ATP/WTA matches), basketball (select leagues), and esports tournaments (CS:GO, Dota 2). The play icon on the live betting page highlights streamable events, delivering high-quality video with minimal lag. However, coverage for niche sports like darts or cycling is limited, and access requires an active betting history, which may restrict casual viewers.

Betsson Cash Out

Betsson’s Cash Out feature allows users to settle bets before an event concludes, available for both pre-match and live bets on sports like football, tennis, and basketball. Options include:

• Full Cash Out: Closes the entire bet, with the payout based on current odds.
• Partial Cash Out: Withdraws a portion of the stake, leaving the remainder active.
• Auto Cash Out: Users set a threshold for automatic settlement (not always available).

Eligible markets are marked with a blue cash symbol, though availability varies by event popularity. This feature provides strategic flexibility, particularly for in-play betting.

How to Register on Betsson

Registering on Betsson is straightforward and takes just a few minutes:

1. Visit www.betsson.com and click the green “Create Account” button.
2. Enter personal details: name, date of birth, email, address, and phone number.
3. Choose a username, password, and preferred currency.
4. Opt-in for bonuses (no special code required for standard offers).
5. Submit the form and verify your email via a confirmation link.
6. Upload identification (e.g., passport, utility bill) for account verification, typically requested before deposits or withdrawals.

The process is quick, secure, and user-friendly, with verification ensuring compliance and safety.

Affiliate Program

Betsson’s affiliate program, managed through Betsson Group Affiliates, offers a lucrative opportunity for partners. It features competitive commissions (revenue share or CPA models), timely payments, and robust tracking tools. Affiliates can promote Betsson’s diverse portfolio, including sports betting and casino brands, with tailored marketing materials provided. The program’s reliability and support make it appealing, though terms may vary by region.

Security and Protection at Betsson

Betsson prioritizes user safety with 128-bit SSL encryption for all transactions and personal data. Its Random Number Generator (RNG) is independently tested by firms like Technical Systems Testing, ensuring fair gameplay. Compliance with multiple regulatory bodies further solidifies its trustworthiness, making it a secure choice for online betting and gaming

Customer Support

Betsson offers multiple support channels:

• Live Chat: Responses within 30 seconds; ideal for urgent queries.
• Email: Replies in 30-60 minutes; suited for detailed issues.
• Callback: Available within 15-60 minutes; convenient for complex matters.

The team is professional, multilingual, and adept at resolving issues, with a comprehensive FAQ section for self-help. Support operates 24/7, ensuring constant availability.

Conclusion and Overall Rating

Betsson stands out as a premier online gambling platform, blending a rich history with modern features. Its extensive sports betting options, competitive odds, and diverse casino offerings make it a top-tier choice, while livestreaming, cash-out tools, and a polished interface enhance user engagement. Minor drawbacks—like restricted country access and no no-deposit bonus—do little to detract from its appeal. It’s ideal for sports bettors seeking variety, casino enthusiasts craving quality, and users valuing reliability. New users should note regional eligibility and bonus terms. Overall, Betsson earns a rating of 8.9/10, positioning it as a formidable competitor in the online gaming landscape.